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Market Research

Why the market will move to Baraza — and why it's ready for consolidation.

The Problem

A Fragmented Ecosystem Failing Its Users

The political + nonprofit + organizing software ecosystem is failing the people it claims to serve. It is fragmented by design, priced for institutions rather than movements, and structurally hostile to privacy.

The result is an "operating system tax" paid in wasted time, duplicate data entry, vendor lock-in, and unnecessary data exposure — especially painful for small organizations that are already resource-starved.

Market Opportunity

Primed for Consolidation

Nearly 2 million organizations are navigating a patchwork of expensive, disconnected tools. Each one represents a potential Baraza customer seeking relief from operational friction.

1,924,822
Tax-exempt organizations in the U.S.
Source: IRS Master File Extract, Dec 9, 2025
~540,000
Political campaigns in presidential election years
Federal, state, and local races combined
$16.7B
Spent on 2024 federal elections
8-15
Average tools per campaign
$4.2B
Political tech market size

Nearly 2 million organizations are navigating a patchwork of expensive, disconnected tools. Each one represents a potential Baraza customer seeking relief from operational friction.

Competitive Advantage

Why the Market Will Move to Baraza

Everything in One Place

Organizations currently juggle 8–15 disconnected tools: voter files, CRMs, email platforms, SMS vendors, fundraising systems, budgeting spreadsheets, analytics dashboards, volunteer coordination apps. Each requires its own login, license, training, and data sync.

Baraza unifies core campaign functions into one coherent platform. Less context switching. Less duplicate data entry. Less fragmentation. Teams can focus on organizing people, not managing software. Now, a two-person team can operate like a full-scale organization, and those same teams can focus on organizing people, not managing software.

Dramatically Lower Cost

Current software stacks can cost campaigns and nonprofits tens of thousands per cycle in licensing fees alone. Specialized consultants add more. Small organizations pay a disproportionate share of their budget just to access basic tools.

Baraza replaces that stack at a fraction of the cost. As adoption grows, we'll drive market-wide pricing pressure on legacy vendors, lowering costs across the entire ecosystem, not just for our customers.

Superior Privacy & Data Security

Every tool in the current fragmented stack represents a new attack surface. Sensitive voter data, donor information, volunteer contact lists, and internal strategy documents flow across multiple platforms, each with its own security posture and data sharing agreements.

With Baraza, your work stays under one roof. End-to-end encryption. Full data sovereignty. No unnecessary exposure to third-party vendors. Organizations control their data completely and dramatically reduce the risk of leaks, breaches, or misuse.

Competitive Landscape

FeatureBarazaNGP VANEvery ActionNationbuilderMobilizeNumero, Pingdex, Call Time AIMeltwater, Muckrack, etc.Hootsuite & Sprout Social
CRM✓✓✓✓————
AI-Assisted Dashboard✓———✓———
Event Management✓———————
Field Strategy✓———————
Fundraising✓✓—✓————
Call Time✓————✓——
Budget Builder✓———————
Social Media Analytics✓——————✓
Media Monitoring✓—————✓✓
Integrations✓———————
Predictive Analytics✓———————

The Market Is Ready

Organizations are exhausted by vendor proliferation, budget strain, and unnecessary privacy exposure. They want a new way. Baraza delivers it: intuitive infrastructure, lower cost, and privacy by design. Built for candidates, creators, coalitions, and changemakers shaping our world.